How an Editor’s Career Crisis Led to a $500 Million Dollar Startup

A story about new media and China’s middle class

Xu Husheng and “Yitiao”

Recently, a YouTube channel and Facebook page caught my eye. It’s called Yitiao — meaning “One Article” or “One Piece” in Chinese — and for the past three years it has been publishing one or two highly produced short videos every day, showcasing well-designed homes…